Consumerism and wastefulness
A survey conducted in 2015 and commissioned by the British charity Barnardo’s, found that the majority of women’s clothing items are only worn 7 times on average. After 7 times, the article is relegated to the top shelf of a closet until it is finally donated or given to family or friends.
Combatting this wastefulness is at the heart of my business here at buyitoncebuyitforlife.com. I have plenty of company and have scoured the internet and online shopping malls to find the most economical products in growing number of clothing brands offering alternatives to this disposable shopping economy. Brands such as Zady, Patagonia, Cuyana, and The 30 Year Sweatshirt are becoming more and more popular as many of us find a way to make the world a greener place to live in.
If not we, shall all surely drown in our own wastefulness!
Each year the trend has been for Americans to buy more clothing each year than they have ever done so before. Consumers shopped for an average of 64 items of clothing each year and about seven pairs of shoes per year. In the 1990’s this figure was half. So with DOUBLE consumption, in just 20 years, manufacturers and purchasers are climbing onboard the idea of more will mean less. In the long-run.